Stop Reading Garbage Wantrepreneur Articles.

Read These 7 Books.

luka ivicevic
July 27, 2017

I try to stay away from articles. Some are great. But most are adequately explained above.

Instead, I read books. The following seven books have defined me, inspired me and helped me reinvent myself when I had no choice.

I hope they help you as much as they have helped me.

Getting the Love You Want by Harville Hendrix

What? A love book? Yes.

This book explains the “why” in your life. Why you’re in love with that one person, why you click with some people better than with others.

Starting and running a business feels like trying to balance personal growth and not going crazy.

This book all about self reflection (from your childhood), reinvention and improvement. This book will help you go through that growth loop faster.

Good to Great by Jim Collins

This is one of the most enduring and perennial business books ever written. This was also one of the first books I read while trying to catch up with life and knowledge when I started my first startup.

Unfortunately for my investors and teammates, I wish I read it sooner.

Trust Me I’m Lying by Ryan Holiday

This is the PR and marketing bible. I live by this book. Read it.

The Lean Startup by Eric Ries

No brainer. Every “startup-er” will tell you this is the bible of startups or whatever. Thing is, most people who have “read it” don’t apply it correctly. Because most people don’t even get it (or they’re too scared to embrace it?).

Until I started applying this to my everyday life (food shopping, friends, work) I didn’t fully understand it. Until it’s an integral part of everything you do, you won’t get it either.

But once you understand it, it’ll make all the difference.

Art of War by Sun Tzu

Some things don’t change. Because they don’t need to.

As the epitome of this, the Art of War was written over 2,000 years ago and its lessons apply as much today as they did in Ancient China.

I can’t pinpoint an overall theme or lesson learned — but the title describes itself.

The Fountainhead by Ayn Rand

The Fountainhead is for the relentless ones. People who live their life under their own rules. Steadfast about their vision and goals. Uncaring about the critics and the voices in their head.

The ones who plow forward.

The unwavering will embrace it. Others will hate it.

Shoe Dog by Phil Knight

One of the best memoirs I’ve read, Phil Knight’s story about how he started and grew Nike had me crying of laughter while meticulously taking notes.

It’s a real startup story. The essence of the emotional rollercoaster and the relentless, irrational character required to run one.

One day you’re on top of the world and the next a feather duster. Founders know that. Phil Knight explains it best.

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luka ivicevic
Head of Growth
luka@getpenta.com

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