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How to Gain More Clients & Why your Bank Account Matters for This!

Jeannine Klein
Jeannine Klein December 2019 4 min

Table of contents

1. Ask For Referrals

You have probably had some successful customers in the past. Ones that were completely satisfied with your product or service. Word-of-mouth referrals are one of the absolute best ways to get more business. Instead of simply saying “thank you” next time you complete a successful order, ask your client to refer you to other people!

As a general rule of thumb, you won’t receive things that you don’t ask for. Don’t be ashamed or scared to ask your clients for referrals. In most casees, successful customers of yours also have friends with similar needs and interests. Referral customers will usually trust you right away since they know somebody else who trusts you.

This is why many companies even incentivize referrals by providing a discount or some sort of special deal to either referral customers or those who refer them. You can even create a rewards system that incentivizes both referral customers and those who referred them!

2. Collect E-mail Addresses & Run Drip Campaigns

Having a list of e-mail addresses for potential customers is a great way to increase your influence and boost interest with customers who are still on the fence. In just a few clicks, you can send out mass e-mails to anybody who subscribes to your e-mail list.

Many companies collect e-mail addresses so that they can run drip campaigns. Using an online tool like MailChimp, you can create a series of e-mails which slowly introduce who you are as a brand, what you sell, and why your product or service is valuable. Known as drip campaigns, these are also a very effective way to turn initial interest into actual sales.

The idea for drip campaigns is to routinely send short bits of information over a long period of time. Too many e-mails will come across as spam. Too few e-mails will make it easier for potential customers to forget about you. In any case, anybody learning how to gain more clients should try this out.

3. Follow Up With Previous Customers

Previous customers, especially ones which were successful, will often come back and give you more business. In addition to asking successful customers for referrals, make sure they feel welcome to return to you at anytime. One of the best ways to do this is by giving them a discount or special offer of some sort for their next purchase.

Many people learning how to gain more clients fail to see the opportunities which already exist right in front of them. Successful customers often turn into repeat customers. Especially if there is some sort of incentive for them to return.

4. Improve your Search Engine Presence

In an ideal world, you won’t have to find new clients at all. Instead, they will go out of their way to find you. If you want more clients, one of the best strategies for you to consider is to improve your search engine presence. If you create a blog with consistent content, you will instantly boost your site’s level of influence on Google.

The best way to do this is to research what keywords your potential clients are typing into Google. Usually, these will include questions on particular products in your niche, pieces of advise, and so on. If you create lots of content based on keywords which your potential clients use, you will boost your search engine presence.

Using Google Search Console, you can upload new articles and monitor your latest keyword rankings. Keep in mind that it can take several months before a new article gets ranked on Google. In order to speed up this process, you should also consider building links to your website to increase your websites authority.

5. Make Payment Easy (Your Bank Account Matters)!

One of the best ways to gain more clients is to make it easy for them to pay you in the first place. The harder it is for your clients to pay you, the more likely it is that they will go elsewhere to one of your competitors. To counter this, it’s important that you set up easy payments.

WIthout an online business account, you won’t be able to easily accept online payments, credit card payments, and so on. We understand that banks can be a hassle to deal with. Especially in terms of bureaucracy and service fees. Check us out if you are searching for an online banking service with minimal fees and paperwork.

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