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How to Grow Your Startup & Find New Investors

Jeannine Klein
Jeannine Klein August 2019 6 min

Table of contents

How to Grow Your Startup: 5 Things to Do Now

Learning how to grow your startup into a profitable business isn’t an overnight process. Typically, it will take months or years before you start to receive consistent income. This is why the time you spend in the initial stages is so crucial. This is the time for learning as much as you can about your industry to set yourself up well for your future success.

1. Make a Clear & Concise Business Plan

Let’s start with a dose of reality. Just about nobody will believe in your business until you have a clear and concise plan. One of the most common mistakes a startup will make is to only have a product or service idea, without accounting for the underlying strategies to make them profitable.

Making a comprehensive business plan which accounts for all factors in the market will be the most useful thing for you to do first. This will also be the best way to convince a potential investor to give you with the capital you need along your way to the top.

2. Network with People in the Industry

learning how to grow your startup networking skills

As you learn how to grow your startup, one of the most valuable assets you will come across is the knowledge and wisdom of those who have been in your shoes. There are always opportunities to network with professionals in your industry.

Stay active on online forums, social media, and so on, and you will quickly network with some great contacts in your industry naturally. People like to connect with like-minded individuals. Especially in the business world.

3. Build a Website & Social Media Accounts

One of the best ways to get your startup out of the sandbox is to give it an internet presence. In the modern business world, having a website and online social media presence is essentially necessary if you want to succeed.

An online presence is a wonderful asset for your startup for several reasons. Exiting clients will be able to look up your product descriptions and service terms without needing to contact you. If you consistently blog about topics relevant to your audience, you will also start to organically attract new clients and followers with the help of search engines like Google.

4. Market Your Service & Grow an Audience

learning how to grow your startup marketing skills

Marketing a brand new startup business is something which you simply cannot afford to skip. You shouldn’t expect people to rush to your website and buy your products just because you have a website and social media.

Put yourself in the shoes of your target audience. You aren’t going to go out of your way to find a product or service you don’t even know exists. This is where marketing, promotion, and advertisements will come in handy. Every brand has to start from somewhere.

5. Slowly Build Website Content, Links, Traffic, and Sales

If you have a website and social media accounts, you shouldn’t expect your traffic and sales to all of a sudden shoot through the roof. Keep your blog content coming. Hire people to create quality links to your website. Hire an SEO specialist to help you figure out which keywords will rank on search engines.

This is a formula that just about any business will stick to while they are building a following and brand awareness. If you start by focusing on building quality content and links to your website, you will soon get a lot more organic traffic and sales from search engine users.

How to Find Investors: 3 Ideas to Consider

Once you have the initial tasks that we described above accomplished, you will be much more prepared to find your business startup funding. Investing in startups can quickly become too expensive to fit your budget, which is why it’s important to learn how to find investors.

Whether or not you knew it, there is a line of people who are ready to help alleviate your startup expenses. You just need to learn how to find investors that will help you out.

Here are 5 ideas for you to consider if you aren’t sure how to get investors for your startup. 

1. Crowdfunding & Fundraisers

Many people have been able to secure business startup funding by creating an online crowdfunding fundraiser. Many people have had success doing this with platforms like Crowdfunding, Kickstarter, and various others. If you don’t know where to start, this may one of the best strategies to help you learn how to grow your startup and secure investors.

2. Ask a Friend for a Favor

Man who learned how to find investors for his startup


We probably all have at least one friend with some extra cash sitting around. A friend like this might also be one of the first people interested in investing in your business. Especially if they trust you and are convinced that they will receive a nice return from it.

As a general rule of thumb, you should always consider this sort of favor as a loan. One that you will intend to repay through concise terms agreed upon by both parties. If a friend invests in your business, they are doing you a huge favor. Pay them back with interest to show gratitude.

3. Startup Incubators & Venture Capital Firms

When you run out of personal connections, the best way to secure business startup funding and assistance is to seek help from companies which specialize in this. Startup incubators and venture capital firms are two proven means of securing startup funding and B2B services while your company grows financially.

As we discussed, developing a concise business plan is something that you need right away. Remember that professional investors are intelligent, and will be confident of the potential for a high return before committing to your company.

Need Some Help Managing Your Startup?

The financial institutions your startup works with can do much more than give you an account to store money. If you need some assistance with the fiscal and economic management of your business, a platform like Penta will help you simplify the bureaucracy and stress involved in creating a startup.

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